If you happen to have a business in the digital world and do not have an online presence, your business is going to skin deep in the gutter. You competitors will steal all your potential customers, and you will be left with none. The Internet has become a part of everyone’s life, and people tend to refer the internet for everything they want. With online marketing, you can focus on your target audience and also keep track of them. Advertising has never been cheaper, and you will get real time results.