I feel your pain! So many small businesses struggle with this. What you're talking about is building a strong visual brand design system - it's about creating a cohesive set of visual elements that work together to make your brand recognizable everywhere. It goes way beyond just a logo to include colors, typography, imagery style, and how all these elements interact. I found this incredibly helpful visual brand design guide that breaks down exactly how to develop this system step-by-step, with practical examples that would work perfectly for a business like yours. It transformed how I approach branding projects!